AGI Denim supports Artists with NYC Gallery Exhibition – Sourcing Journal

Art was the focal point of AGI Denim’s first major public event, and indigo was its chosen medium.

The vertical denim manufacturer and Pakistan’s first B Corp-certified company will open “Exquisite Blue Towers, an exhibition of collaborative and individual artwork celebrating indigo as a color by artists Holly E. Brown, John Manuel Gomez and Mauricio Arroyave.

The show will run from July 22-Aug. 6 in New York City at the gallery@ in Chelsea. An opening reception will take place on July 21.

Under the theme “Exquisite Blue Towers,” the artwork will depict towers in cities that are meaningful to artists. The exhibit will feature 20 large and medium sized pieces. Some of the works have not yet been shown, while others have previously been shown in commercial galleries, said Henry Wong, AGI product developer and gallery director.

“My favorite pieces are the ones featuring the water towers of New York City since I was a New Yorker, born in Manhattan and grew up in Brooklyn,” Wong said. “The iconic water towers are super nostalgic for me.”

The artists used a variety of techniques including drawing, painting and printing using Recycrom, the upcycle pigments of the Italian chemical Officina+39, as the medium.

Brown, who prints on paper and upcycle denim, and Gomez, who also serves as the creative leader of Officina+39, are well versed in denim art. The artists collaborated on a project called “Magic Happens” for New York Denim Days in 2018. They simultaneously worked in Officina’s lab in Italy on four pieces that will inspire a small collection of clothing and design of the T-shirt.

Arroyave is an artist, plastic artist and art director with 12 years of experience designing denim showrooms.

AGI Denim will open “Exquisite Blue Towers, an exhibition of collective and individual artwork that celebrates indigo as a color.

Artwork by Mauricio Arroyave

Partnering with artists and exhibitors is a popular way for denim supply chains to showcase innovations. During the London Frieze in May, DL1961 created an immersive “Indigo” exhibit with five zones covering life on the factory floor, a “fiber forest” featuring Recover and Tencel and a photo gallery of campaign photos. Tonello’s finishing technology company partnered with artist Ian Berry on a denim floral installation in San Francisco.

AGI’s mission for the gallery, however, is to support artists and celebrate all forms and aesthetics, Wong said. The family-owned company provides gallery and logistics support, including materials and marketing. More art exhibitions are planned, Wong added.